Ayu Lestari

Content Creator & Digital Storyteller
Jakarta, ID.

About

Dynamic and results-driven Content Creator with over 7 years of experience in crafting engaging digital content, driving audience growth, and optimizing for search engines. Proven ability to transform complex ideas into compelling narratives across various platforms, including blogs, social media, and newsletters. Adept at leveraging data analytics to inform content strategy and achieve measurable business objectives.

Work

Digital Waves Agency
|

Lead Content Strategist

Summary

Led content strategy and execution for diverse clients, focusing on SEO-driven blog content, social media campaigns, and email marketing.

Highlights

Developed and executed content strategies for 15+ clients, resulting in an average 40% increase in organic traffic within the first year.

Managed a team of 3 content writers and editors, overseeing content production from ideation to publication.

Implemented SEO best practices, leading to 25% of client blog posts ranking on the first page of Google search results.

Collaborated with marketing and design teams to create integrated campaigns that boosted engagement by 30% across platforms.

Media Nusantara Group
|

Senior Blogger & Content Writer

Summary

Authored high-quality blog posts and articles for various online publications, specializing in lifestyle and technology.

Highlights

Wrote and published over 300 articles and blog posts, consistently meeting tight deadlines and editorial guidelines.

Grew personal author readership by 50% through compelling storytelling and strategic content promotion.

Conducted in-depth research to ensure factual accuracy and provide valuable insights for target audiences.

Optimized content for SEO, contributing to a 15% increase in site-wide organic search traffic.

Education

University of Indonesia

Bachelor of Arts

Communication Studies

Grade: 3.8/4.0

Courses

Digital Media Production

Journalism Ethics

Strategic Communication

Public Relations

Languages

Indonesian

Native

English

Fluent

Certificates

Google Analytics Certification

Issued By

Google

HubSpot Content Marketing Certification

Issued By

HubSpot Academy

Skills

Content Creation

Blog Writing, Copywriting, Storytelling, Article Writing, Editing, Proofreading, Content Strategy.

Digital Marketing

SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Email Marketing, Content Marketing, Keyword Research.

Analytics & Tools

Google Analytics, Google Search Console, SEMrush, Ahrefs, WordPress, Canva, Hootsuite, Mailchimp.

Soft Skills

Communication, Project Management, Research, Adaptability, Creativity, Team Collaboration.

Interests

Reading

Non-fiction, Digital Trends, Psychology.

Photography

Landscape, Street Photography.

Projects

The Digital Nomad Chronicles (Personal Blog)

Summary

Personal blog focused on remote work, travel, and digital lifestyle, serving as a platform to showcase content creation and SEO skills.